WELCOME
Pattern-finder for B2B SaaS pipeline
I find what creates demand, figure out why it works, and build the marketing programs, systems, and teams to make it repeatable.
Impact
113%
YoY qualified pipeline growth
$90M
Marketing-sourced pipeline in a single year
3,500+
Community members grown in 8 months
7x
Revenue growth supported at a hypergrowth startup
Specialities
Demand generationGrowth operationsICP & persona developmentFunnel instrumentationPerformance mediaCommunity-led growthABM programsMarketing analytics
GROWTH DELIVERED FOR
- Stage
- Growth-stage infrastructure software company
- Role
- Sr. Director, Growth Marketing
- Impact
- Drove 113% YoY qualified pipeline growth and grew IaCConf to 3,500+ members in 8 months.
- Stage
- Rapid-growth cybersecurity scale-up
- Role
- VP, Growth Operations · previously Director, Demand Generation
- Impact
- Scaled demand generation from 1 to 12 people and delivered $90M in pipeline in 2021.
- Stage
- Growth-stage cybersecurity company
- Role
- Sr. Director, Demand Generation
- Impact
- Generated $4.2M in Q4 ARR pipeline—up 52% YoY—and built the first formal demand funnel.
- Stage
- Public enterprise software company
- Role
- Sr. Manager, Performance Marketing & Operations
- Impact
- Built the first in-house performance marketing unit, lifting website conversion 187%.
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