Portfolio of Work
A sample of the growth programs I've designed and led across cybersecurity, developer infrastructure, and enterprise software. Company names are intentionally left out.
Market segmentation · GTM design
Researched buying-group composition across segments, built ICP profiles per market, designed territory business rules, and established the processes marketing, BDR, and sales used to attack their assigned segments.
Result: Aligned the full go-to-market team on who to target, how buying groups evaluate, and where to invest.
Cybersecurity · demand marketing
Mapped audience segments — ICP-qualified, solution-intent, and brand-intent buyers — to content objectives, channels, and performance measures, giving every integrated campaign a defined job in the funnel.
Result: Became the operating model for a rolling set of integrated campaigns producing $90M in marketing-sourced pipeline in one year.
Developer infrastructure · community
Founded and organized an owned practitioner community for infrastructure teams, validating community as a scalable top-of-funnel program rather than a side project.
Result: 3,500+ members in 8 months, establishing community-led growth as a core channel.
Enterprise GTM · growth operations
Launched an account-based program from scratch while standing up a high-velocity commercial sales motion for SMB and mid-market accounts.
Result: $20M in new pipeline and $1M in revenue within the first quarter.
Enterprise software · paid media
Built the company's first in-house performance marketing unit, replacing agency management, and launched an ABM pilot with enterprise sales.
Result: 47% of digital conversions driven in-house with a 187% lift in website conversion rate; recognized with the annual Chairman's Award.
SIEM product launch · field & digital
Orchestrated a launch across two major trade shows and a multi-region event series, then pivoted the field tour to a virtual format when COVID-19 hit — with email nurture, paid search, and web optimization throughout.
Result: 520 event attendees and $12M in new-logo pipeline; named 'hottest new product' at the industry's flagship conference.
Security operations · thought leadership
Produced an original research report on security operations center effectiveness, then atomized it into a blog series for organic search and an executive webinar series with an industry publication.
Result: ~1,200 downloads in 12 months, ~250 organic visits/month, and ~300 registrations from key-account leadership personas.
A full work portfolio deck is available on request — connect with me on LinkedIn.
