Consulting

Advisory and hands-on consulting for B2B growth teams.

I help marketing and revenue teams figure out who to target, how to measure what's working, and which channels to invest in — built for efficiency, not headcount.

Services

Ideal Customer Profile Research

How will your go-to-market strategy meet your ideal customer profiles?

—Are you competing against established incumbents where existing demand exists — or defining a new or converged solution category?
—What does the team composition of your ideal customer actually look like?
—Repeatable patterns among high-conversion, high-ACV customers, turned into evolving target account lists.

Funnel & System Instrumentation

A foundation of strong funnel and system instrumentation tells you what is and isn't working. With limited resources, strong processes and insights beat heavy technology investment.

—GTM systems setup: web analytics, marketing automation platform, CRM.
—Conversion stage definitions and time-to-conversion logging.
—System integrations and reporting your whole GTM team can trust.

Channel Experimentation

Structured experiments across the channels most likely to reach your ICP.

—Paid search
—Paid social
—Outbound campaign automation
—SEO / AEO strategy and execution

How an engagement works

Step 1

Intro conversation

We talk through your market, your motion, and where growth is stuck. LinkedIn is the easiest place to start.

Step 2

Diagnostic

A fast read on your funnel, systems, and targeting — patterns in the data, gaps in instrumentation.

Step 3

Scoped engagement

A defined advisory or build project with clear deliverables, sized to your team and budget.

Start the conversation on LinkedIn.

Connect on LinkedIn